When it comes to management software, Configure Price Quote (CPQ) softwares are sometimes lost in the mix of discussions about the benefits of ERP and CRM integration. Yet for many industries, especially those with complex and frequent levels of customization and unique ordering (like fenestration), a CPQ software can be the missing link between your front facing and backend operations.
Many companies are administering quotes to their customers through an elaborate system of spreadsheets and emails. A CPQ gives companies the ability to seamlessly upscale or downscale at a better price. Integrating CPQ software with your ERP/CRM systems can ultimately shorten your sales cycle.
How Does CPQ Software Integrate with CRM/ERP Softwares
The more time that your sales team spends doing administrative tasks, the less time they spend chasing leads. Integrating CPQ into your CRM systems streamlines the conversion of sales into customer leads and profiles. Conversely, having CRM capabilities helps your business to quickly identify customers and their pain points, meaning your sales team can speedily evaluate their pricing needs.
Integrating your CPQ software with an ERP will help you to move a sale through all the necessary levels of production. A customer can create their custom order and be confident that what they see is what they will get. Companies can shorten the time that they respond to RFPs, ensuring that they will lose fewer leads in the down periods.
What is the Benefit of Integrating Your CPQ and CRM/ERP Softwares
Fewer Errors: Automating systems leaves less room for human error. When a customer gets a quote, they will be disappointed to learn if the closing sales price is different from what they were initially quoted. Integrating CPQ into your ERP/CRM software keeps this information consistent across the board and maintains customer satisfaction.
Less Back-and-Forth: Shorten the sales cycle when you integrate CPQ into your ERP/CRM systems. Instead of going back and forth between the many departments needed to fulfill an order, an integrated system lets everyone see updates and respond immediately. The time and resources saved will lower costs and reduce customer losses.
Forecasting: Turn sales into data that benefits every part of the process. Integration across platforms makes more data and insights available, meaning that companies can make better predictions for their customers and meet their pricing needs.
Better Sales Win-Rate: Shorter sales cycles means higher win rates. When both pricing and lead generation are automated, sales teams can make better decisions backed by machine learning and data. Integration allows you to seamlessly scale upwards, meaning that your team can handle bigger sales.
Choosing the Best CPQ for my ERP/CRM Software
If you are a business that handles products with large product customizations that uses a CRM/ERP system, a CPQ may be the missing link to connect your internal operations to your customer facing interface. Choosing a pricing software that is tailored to your business’s needs is the best way to ensure that your sales team reaps all the benefits of a streamlined system.
Whiz Express is a quoting and pricing software designed specifically for the door and window industries. We understand that creating custom orders from multiple manufacturers can be difficult. Our system has a vast amount of configuration options to meet your organization’s unique needs. Schedule a free demo, and learn what makes Whiz Express the best solution for your fenestration business.